Jeep x Marathon Watch Collection: Rugged Meets Refined in These Timeless Timepieces

Rugged, Stylish, Durable, Military-Inspired

When two titans, each with a history steeped in rugged durability and impeccable craftsmanship, come together, you get something remarkable. The Jeep x Marathon watch collection is the kind of collaboration that feels inevitable once it happens, like it was written in the stars. These timepieces aren’t just about telling time—they’re about telling a story, one of shared military roots and a commitment to functionality over frivolity.

In a world where many watches lean heavily into luxury, leaving utility in the dust, this collection is a breath of fresh air. Marathon Watch Co. and Jeep both trace their lineage back to World War II, a time when survival depended on reliability and resilience. It’s fitting, then, that their joint venture results in watches that are as tough as they are stylish.

There are two series in this collection, each paying homage to a different aspect of Jeep’s storied past. The General Purpose (GP) Officer’s Series includes the Jeep Willys SSGPM and the SSGPQ, both inspired by the Willys-Overland, the workhorse of the U.S. military in WWII. These watches feature a 41mm steel case with a parkerized finish, a nod to the utilitarian aesthetic of the original Jeep. MaraGlo illumination ensures readability even in the darkest conditions, making these watches not just handsome but practical. The SSGPM runs on an 18-jewel Swiss-made mechanical movement, while the SSGPQ opts for Swiss-made quartz, both sporting a three-piece leather strap that feels as good as it looks.

The Search and Rescue (SAR) Series takes its cue from the modern Jeep Rubicon Wrangler, a beast known for its off-road prowess. The Jeep Rubicon GSAR and TSAR, both with 41mm steel cases, are built to withstand the kind of punishment you might expect on a rescue mission. The GSAR is powered by a Swiss-made automatic movement, while the TSAR relies on a Swiss-made quartz. Both models feature an oversized 60-minute/120-click unidirectional dive bezel and water resistance up to 300 meters. The distinctive Jeep seven-slot grille is engraved on the side, and the Willys star adorns the knurled steel crown, subtle touches that add to their charm.

These watches are not just timepieces; they are a testament to a philosophy of utilitarian design. They are meant to be worn, used, and relied upon. Whether you’re navigating the urban jungle or exploring the great outdoors, these watches are built to keep up with your adventures. Prices range from $500 for the Willys SSGPQ to $1,500 for the Rubicon GSAR, but considering what you’re getting—a piece of history that’s ready for anything—the investment feels justified.

In an age where so many things are disposable, the Jeep x Marathon collection stands out. It's not just about looking good; it’s about enduring. These watches are a nod to the past with a foot firmly planted in the present, embodying the spirit of two brands that have never wavered from their mission. So, strap one on and feel the weight of history on your wrist, knowing it’s ready for whatever lies ahead.


  1. Durability and Resilience: The watches are built to last, with robust 41mm steel cases and water resistance up to 300 meters, making them ideal for both everyday wear and rugged adventures.
  2. Military Heritage: Both Jeep and Marathon share a rich history rooted in military design, ensuring that these watches are not only stylish but also highly functional and reliable.
  3. Illumination: The MaraGlo illumination on the General Purpose (GP) Officer’s Series ensures readability in low-light conditions, adding a practical touch to the design.
  4. Versatile Movements: The collection offers a choice between mechanical and quartz movements, catering to different preferences and needs. The GP series features both 18-jewel Swiss-made mechanical and Swiss-made quartz movements, while the SAR series includes Swiss-made automatic and quartz options.
  5. Unique Design Elements: Distinctive features like the engraved Jeep seven-slot grille and the Willys star on the crown add a touch of uniqueness and homage to Jeep’s iconic design elements.


  1. Price Range: The watches are priced from $500 to $1,500, which might be considered steep for some consumers, especially those looking for a more budget-friendly option.
  2. Weight and Size: With 41mm steel cases, these watches might feel bulky and heavy for individuals with smaller wrists or those who prefer lighter timepieces.
  3. Niche Appeal: The military-inspired design and rugged features may not appeal to everyone, particularly those who prefer more delicate or minimalist watch styles.
  4. Limited Edition: As a collaborative collection, availability might be limited, potentially making it harder for interested buyers to get their hands on one.
  5. Maintenance: Mechanical watches, like those in the GP series, require regular maintenance and care, which could be a drawback for those seeking a low-maintenance timepiece.

From $500

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