Gogoro VIVA Smartscooters: Marrying Eco-friendly Design with Iconic MUJI Aesthetics

Eco-friendly, stylish, innovative, sustainable, and efficient

I've always held that the true essence of a city, its soul if you will, lies in the gritty corners, bustling streets, and everyday people who make it pulsate with life. This is best observed at a human speed, not ensconced in the plush leather seats of a luxury car, but on foot or on two wheels, immersed in the ebb and flow of urban life. And what better way to explore than on a machine that respects and cherishes the very city it navigates?

Let me tell you about the recently unveiled Gogoro VIVA ME and Gogoro VIVA MIX ME, scooters birthed from an interesting triad of innovation – Gogoro Inc, renowned Japanese designer Naoto Fukasawa, and MUJI, the lifestyle company that's all about minimalism. And trust me, it's not just the usual corporate chest-thumping about sustainable mobility; these entities mean business, and the Smartscooters they've produced reflect that.

These scooters are not just transportation devices, they're a statement. In a world swamped with excess, their design philosophy is refreshingly simple. There's a beauty in their no-nonsense form factor, one that speaks of Fukasawa's keen eye for simplicity and function, and MUJI's signature rustic color palette. It's not just about looking good; it's about using design to create a different, unique urban mobility experience, one that marries comfort with the extraordinary.

But aesthetics aside, the true charm of these scooters lies in their genesis. Born out of a shared vision for sustainability between Gogoro and MUJI, they are products of the “Recycling for Good” initiative. In essence, what this means is that these scooters are made from recycled polypropylene plastic (PP) waste collected at Gogoro and MUJI stores. The plastic is screened, cut, granulated, reshaped, and regenerated into the Smartscooter body panels, creating not just a new vehicle, but a new narrative.

This initiative is a poignant reminder that every bit of plastic we throw away has potential. It's a wake-up call for all of us, especially in a time when our world is buckling under the weight of our own waste.

The impact of this collaboration extends beyond the final product; it's the very ethos of it that matters. More than a vehicle, it's a call to action for the public to recycle, reuse, and rethink our consumption patterns. It's a testament to the potential of partnerships between technology, design, and sustainable thinking.

So, in the end, it's not just about creating a slick scooter; it's about giving people a vehicle that makes them part of the solution, not the problem. And as we continue our adventures in these urban jungles, we can do so with the knowledge that we are leaving behind a lighter footprint. So hop on, take a ride, and be a part of this change. It's a journey well worth embarking upon.


  1. Eco-friendly Design: Crafted with recycled polypropylene plastic, these Smartscooters are a symbol of a circular economy, which means less waste in our environment and better sustainability.
  2. Stylish Aesthetics: Featuring the simplicity and functionality of Naoto Fukasawa's design philosophy and MUJI's classic, rustic color palette, these scooters stand out on the streets.
  3. Sustainable Manufacturing: Gogoro's commitment to sustainability goes beyond the end product. With the use of renewable energy in their factories and stores, the company's manufacturing processes are also environment-friendly.
  4. Battery Swapping Ecosystem: Gogoro's innovative approach to battery swapping provides a sustainable solution to energy consumption and enables the continuation of your journey with minimum downtime.
  5. Encouraging Recycling Behavior: The “Recycling for Good” initiative encourages consumers to participate in recycling, fostering a culture of sustainability and consciousness about environmental issues.


  1. Limited Recycling Locations: As of now, the initiative is primarily based in Taiwan. The effectiveness of the recycling model would be significantly limited if it's not expanded to more locations worldwide.
  2. Long-term Durability: While the concept of using recycled materials is commendable, questions about the long-term durability and structural integrity of these materials when compared to traditional manufacturing materials may arise.
  3. Price Point: The price point might be higher than conventional scooters due to the unique design and sustainable manufacturing process, which might deter some potential buyers.
  4. Availability of Battery Swapping Stations: The effectiveness of the battery swapping model relies heavily on the availability of swapping stations. Insufficient coverage could potentially limit the scooter's usability in certain areas.
  5. Adaptability to Other Markets: Cultural preferences for design, color, and style vary significantly worldwide. The appeal of the scooters' aesthetics may not resonate in every market, potentially limiting their global success.
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