When you're riding your bike in the big city, sometimes a normal bike bell just doesn't cut it. You need something louder like MYBELL, which can make a sound as loud as 105 decibels. To get even more attention, you can use any sound you like, even the music in your iPhone but only store two at a time on the device. One sound can be for urgent situations and the other one for a friendly honk. It's also a customisable bike light.
$99 MyBell was not successful on Kickstarter