Ref Bikes: Revolutionizing Cycling with Their Modular Bike Design

Modular, Customizable, Sustainable Bikes Reimagined

Riding a bike is not just a mode of transportation – it's an art, a feeling, an escape from the ordinary. But what if a bike could be as fluid, adaptable, and unique as the city streets or mountain trails that you traverse? Enter, the first 100% modular bike from the innovative minds at Lyon-based startup, Ref Bikes.

At first glance, you might mistake the Ref One and Ref One Assist for any other pair of sleek, urban bicycles. But, these two beauties are designed to evolve with you. Whether you're zipping around on city streets or cruising country roads, your bike should adapt to your journey. And that's precisely what these modular bikes promise.

The heart of the operation lies in a patented, innovative frame design. Imagine it like playing with building blocks, where each piece has a purpose and can be rearranged to fit your current needs. In essence, the bike frame becomes your personal playground, promising limitless transformations.

Consider this: one day, you're cruising the boulevards with the standard Ref One, enjoying the rush of the city. The next, you're considering a weekend getaway and need a bit more kick – just a few modifications, and voila! Your Ref One evolves into the Ref One Assist, a power-assisted e-bike ready to carry you over those hills and far away.

But the modifications don't stop at going electric. How about stretching your bike to carry your kids safely? Or maybe you fancy exploring those charming dunes but need the right wheels for the job? Or perhaps, you feel the allure of the classic Dutch bike design? With the Ref Bike, the possibilities are endless – a bike that keeps up with you and your ever-changing whims.

Besides being incredibly versatile, these bikes aim to be your lifelong companions. In a world where every gadget seems to have an expiration date, the vision of Ref Bikes is a breath of fresh air. Here's a product that's not just built to last, but to grow with you.

What's more, the company has an eye on sustainability. With an adaptable, durable bike, the need to purchase new ones is reduced. The whole system is designed to make repairs easy, so even a damaged frame doesn’t mean the end of the road. Ref Bikes promises a straightforward frame repair or tube replacement system that can add years to your bike's life and decrease waste.

Lastly, this isn’t just about owning a bike – it’s about creating your bike. The freedom to customize colors, tweak and upgrade components, it's an invitation to a journey of creativity.

Priced at 1200 euros for the Ref One and 2500 euros for the Ref One Assist, these bikes may seem like a significant investment. But considering their adaptability, they are essentially several bikes rolled into one. You're not just buying a bike; you're investing in a concept, a sustainable way of life.

So, if you're someone who believes in a world that should adapt to you and not the other way around, this might be just the bike for you. It's a bike that promises an adventure, a bike that can be as unique as you are. So go on, let your journey begin. In this world of Ref Bikes, your ride is only limited by your imagination.


  1. Modularity: The key selling point of the Ref Bikes is their unprecedented level of modularity. This allows riders to easily transform their bikes to suit their changing needs, making it a highly adaptable solution for a wide range of cycling situations.
  2. Lifelong Investment: The bikes are designed to be lifelong companions that grow with you. The ability to repair, replace, and upgrade different parts extends their usable lifespan, reducing the need to purchase new bikes frequently.
  3. Customizability: From the color schemes to the physical build of the bike, Ref Bikes offers a high degree of customizability. This allows riders to create a bike that truly reflects their personal style and preferences.
  4. Sustainability: By designing bikes that can be repaired and adapted rather than replaced, Ref Bikes is promoting a more sustainable model of consumption. This could appeal to environmentally-conscious consumers.
  5. Versatility: With options to transform from a muscular urban ride to an electric bike, or even a cargo bike, the Ref Bikes are highly versatile. This could appeal to users who have varied cycling needs.


  1. Price: Starting at 1200 euros for the Ref One and going up to 2500 euros for the Ref One Assist, these bikes represent a significant upfront investment. Although they are designed to be lifelong companions, the initial cost may be prohibitive for some consumers.
  2. Complexity: The modularity and customizability of the bikes, while an advantage in terms of versatility, could also introduce complexity in terms of assembly and maintenance. Users may need a certain level of technical proficiency to fully take advantage of these features.
  3. Availability of Parts: The bike's modularity relies on the availability of different parts for upgrades and replacements. There may be concerns about how readily available these parts will be, especially as the product is new on the market.
  4. Weight: Modular bikes might end up being heavier than traditional ones due to the added components and mechanisms necessary to allow for the modular design. This could impact their ease of use, particularly for urban commuters who might need to carry the bike up stairs or onto public transportation.
  5. Durability: While the bikes are designed for easy repair and long lifespans, the modular nature of the design could raise questions about durability. The multiple connection points and removable parts might introduce weak points that could affect the overall structural integrity of the bike.

Starting €1,200

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