Nike's Fuelband and the Misfit Shine are cool but they lack color. Fitbit's new wearable fitness monitor comes in 5 colors (with the possibility of more colors coming) in the form of a soft rubbery bracelet designed to be worn all day. The Flex tracks your steps taken, distance travelled, number of calories burned, and even monitors your sleep. The core device can be easily removed from the bracelet to give you the option of installing it into a different color bracelet. It doesn't have a watch but can be used as a alarm to wake you up.