Rugged, Retro, Powerful, Beach-Ready
There's something undeniably captivating about the open road when it's paired with the allure of the ocean. Toyota's latest creation, the 4Runner TRD Surf Concept, seems to have distilled that very essence into a vehicle that pays homage to both its heritage and the vibrant surf culture of Southern California. Unveiled at the 2024 SEMA Show in Las Vegas, this concept car isn't just a nod to nostalgia—it's a bold statement of intent.
Starting with a 2025 4Runner TRD Limited as the foundation, the team at Toyota's Motorsports Garage undertook a transformative journey. Drawing heavy inspiration from the iconic 1980s Hilux Surf, they reimagined the modern SUV into a two-door beach cruiser that feels both retro and revolutionary. The D-pillars and the roof behind the doors were removed, replaced with a custom roll cage that supports a removable bespoke hardtop. This design choice doesn't just alter the vehicle's silhouette; it reintroduces the open-air freedom that made the original models so beloved.
Under the hood, the concept retains the robust turbocharged 2.4-liter iForce inline-four engine, delivering 278 horsepower and 317 pound-feet of torque. Paired with an eight-speed automatic transmission and a full-time four-wheel-drive system featuring an electronically controlled dual-range transfer case, it's clear this vehicle is built to handle more than just beachside cruises.
The body has been widened by two inches on both sides, making room for custom fender flares that house chunky 37-inch tires on 17-inch custom wheels. The suspension has been significantly upgraded with a long-travel setup, including billet aluminum front upper and lower A-arms. Steering enhancements, custom front axles, and a rear-end housing from the Tundra further elevate its off-road prowess. These modifications aren't just for show—they're purposeful, designed to tackle tough terrains while offering a smooth ride.
Inside, the attention to detail continues. The interior is weatherproofed with soft, waterproof flooring, perfect for sandy feet after a day chasing waves. The front passenger seat cleverly flips forward to allow easier access to the rear seating area, a thoughtful touch that blends convenience with style. Complementing its surf-inspired ethos, the vehicle comes equipped with a custom surfboard “Travel Quiver,” adorned with TRD Surf logos that match the vehicle's branding.
What sets the 4Runner TRD Surf Concept apart is how seamlessly it blends its retro inspirations with modern engineering. It doesn't feel like a mere showpiece; it feels like a vehicle you'd expect to see carving paths along coastal roads. The craftsmanship exudes a factory-level finish, making it easy to forget it's a one-off concept.
Mike Tripp, Toyota's group vice president of marketing, encapsulated it well: “This vehicle not only showcases Toyota's engineering prowess; it also reflects the passion and creativity of our team members who are dedicated to pushing the boundaries. And besides, who doesn't love a concept dedicated to surfing?”
This concept isn't just about rekindling the past; it's about capturing the spirit of adventure that defined an era and reintroducing it to a new generation. It's for those who see a vehicle as more than a means to an end—it's for those who view the journey as the destination itself. The 4Runner TRD Surf Concept embodies that philosophy, inviting you to embrace the road less traveled with the wind in your hair and the scent of the ocean filling the air.
In a world increasingly filled with uniformity, this vehicle stands out as a beacon of individuality and bold design. It's a reminder that innovation doesn't always mean discarding the old; sometimes, it means bringing it back with a fresh perspective. Toyota has managed to bridge the gap between nostalgia and modernity, creating a concept that's both a tribute and a trailblazer.
Pros
- Nostalgic Design with Modern Engineering
The 4Runner TRD Surf Concept masterfully blends retro aesthetics inspired by the '80s Hilux Surf with cutting-edge technology. Its removable hardtop and two-door configuration bring back the open-air freedom that fans of the original 4Runner will appreciate. - Robust Powertrain
Powered by a turbocharged 2.4L iForce engine, delivering 278 horsepower and 317 lb-ft of torque, the vehicle offers strong performance both on and off-road. The eight-speed automatic transmission and full-time four-wheel drive ensure smooth power delivery across terrains. - Enhanced Off-Road Capabilities
With a long-travel suspension, billet aluminum A-arms, and 37-inch tires, the TRD Surf Concept is built to handle rugged environments. Tundra-sourced rear-end housing and custom axles further improve its durability and handling. - Impressive Customization and Aesthetics
The widened body, custom fender flares, TRD Surf graphics, and seamless integration of modifications make it visually striking. It has the look of a production vehicle despite being a concept. - Practical Interior Features
Weatherproofed flooring and a clever flip-forward front passenger seat make the vehicle functional for outdoor adventures, ensuring comfort and easy access to the rear. - Unique Lifestyle Appeal
Tailored for surf culture, complete with custom surfboards and a matching roof rack, this concept embodies the spirit of adventure and coastal living.
Cons
- Concept Status—Limited Availability
As a one-off concept for the SEMA Show, the 4Runner TRD Surf is unlikely to be available for purchase. Its exclusivity limits it to being more of a showcase than a practical option for most consumers. - Potential Warranty and Legal Issues
Modified vehicles often come with disclaimers about warranty voids and potential safety or street-legal concerns. Owners of similar custom vehicles might face maintenance challenges and limited support from Toyota dealerships. - High Production Cost for Custom Features
The bespoke elements, such as the removable hardtop and custom roll cage, would likely drive up costs if ever produced, making it less accessible for the average buyer. - Limited Passenger Access in Two-Door Configuration
While the flip-forward seat aids access, the two-door setup could be inconvenient for passengers frequently entering and exiting the rear seats. - Not Focused on Fuel Efficiency
With its turbocharged engine and off-road focus, fuel economy isn't a priority, which could deter those looking for more eco-friendly or cost-effective options. - Over-Specialized Appeal
The heavy surf culture theming, while unique, may not resonate with a broader audience looking for more versatile SUVs.
